Dubai, UAE – In a landmark collaboration, Emirates Holding Group Dubai and MOVe (Moda Orama Ventures Pvt. Ltd.), the fashion arm of Rose Merc Ltd. India, have announced the launch of “Emirates Luxury Show – Eternal Runway”, a high-profile fashion showcase set to debut on 4th July 2025 at Marriott Al Jaddaf, Dubai. The event will also host the Emirates Real Estate Awards 2025, celebrating innovation in property development.
A Fusion of Global Fashion & Middle Eastern Glamour
The Eternal Runway aims to bridge the creative markets of India and the Middle East, featuring a mix of celebrity designers like Ken Ferns, Shavan Kumar, and Sam (Mirror of Magazine), alongside emerging talent. The runway will see celebrity showstoppers such as Terence Lewis, Shibani Kashyap, Eijaz Khan, and Shweta Sharda, adding star power to the event.
Strategic Vision & Regional Expansion
Under the Emirates Luxury Show brand, the event will tour key Middle Eastern and European cities, including Oman, Saudi Arabia, Cannes, and Milan, reinforcing Dubai’s position as a global fashion hub. Additionally, a Model Training & Grooming Academy will be inaugurated in Dubai to nurture new talent.
Prestigious Real Estate Awards
Held on the same evening, the Emirates Real Estate Awards 2025, supported by Khaleej Times and Global Shadow, will honor top developers and leaders, including categories like Developer of the Year and Green Development Award.
Royal Endorsement & Industry Support
The recent press conference at The Agenda, Media City, attended by H.H. Sheikha Aisha bint Saud Al Qasimi, received overwhelming industry response. She praised the initiative and will grace the main event as Chief Guest.
Hanif Shaikh, Chairman of Emirates Holding Group, stated, “This is a celebration of creativity and commerce, aligning with Dubai’s luxury evolution.” Sudhir Padiyar (MOVe) and Vaishali Parkar Kumar (Rose Merc Ltd.) echoed the sentiment, highlighting the platform’s potential to elevate Indian fashion globally.
With high-profile collaborations, international designers, and A-list attendees, the Eternal Runway and Real Estate Awards promise to be landmark events in Dubai’s 2025 luxury calendar.
For Nominations & Sponsorships:
Contact Emirates Holding Group | www.emiratesholdinggroup.com
