Dubai, United Arab Emirates – Crystal Crest Jewellery launched Avira Diamonds at Silicon Central Mall, Dubai Silicon Oasis, in the presence of a select group of media professionals, social media influencers, and Syrian artist Lamis Kan. The opening ceremony was marked by elegance, sophistication, and a variety of entertainment. Avira Diamonds offers lab-grown diamonds, marking the brand’s first venture in the region, offering luxurious, sustainable, ethically sourced lab-grown diamonds to discerning customers in the heart of Dubai.
Why Dubai and Silicon Central?
Dubai’s reputation as a global hub for gold and Jewellery, combined with its diverse, cosmopolitan customer base, makes it the perfect destination for Avira Diamonds. Silicon Central Mall, strategically located in Dubai Silicon Oasis, is an emerging retail destination known for its modern infrastructure, tech-savvy audience, and high footfall of residents and tourists. The mall is quickly establishing itself as a preferred shopping destination, making it an ideal location for Avira Diamonds to introduce its exclusive range of lab-grown diamond Jewellery.
A New Era of Luxury and Sustainability
Avira Diamonds specializes in lab-grown diamond Jewellery, offering a wide range of exquisite collections including rings, bracelets, earrings and necklaces. They are also certified by leading gemological institutions like IGI (International Gemological Institute) and SGL (Solitaire Gemological Laboratories Ltd) ensuring the highest standards of purity and brilliance.
Making Diamonds Accessible to Everyone
The founder of Avira Diamonds Mr. Suresh Jain, expressed enthusiasm about the UAE launch: ”We are delighted to introduce Avira Diamonds to the vibrant city of Dubai. Our lab-grown diamond jewellery are not only sustainable but also come at a significantly lower cost than natural diamonds, making them more accessible to a wider audience. Our collections cater to modern tastes, especially the younger generation seeking elegant yet conscious luxury.”
Expanding Across the GCC
With Avira Diamonds already enjoying tremendous success in International markets, Crystal Crest is now focusing on expansion across the GCC region, including Saudi Arabia, Qatar, Bahrain, Oman and Kuwait. The increasing global demand for lab-grown diamonds, presents an exciting opportunity for growth, and the brand is committed to establishing itself as a leader in sustainable luxury Jewellery.
A Vision for the Future
The Managing Director of Crystal Crest Jewellery Trading LLC Mr.Veloor Manikandan, a business visionary from UAE, shared his long-term plans: “Opening our first store in Dubai is just the beginning. We have ambitious plans to expand further across the UAE, the GCC, and eventually into other international markets. Our mission is to redefine luxury by offering stunning, ethically sourced diamonds that resonate with today’s conscious consumers.”
Redefining the Jewellery Market
As the global Jewellery industry embraces sustainability and ethical sourcing, Avira Diamonds is at the forefront of this transformation. Lab-grown diamonds are identical to natural diamonds in physical, chemical, and optical properties but offer a conflict-free, eco-friendly, and affordable alternative.
With the launch of Avira Diamonds at Silicon Central Mall, Dubai is set to experience a new era of diamond Jewellery—one that blends luxury with responsibility.
