DUBAI
Ms. Niti Gupta and Aniqash Javed, curators of Afra, a well known organization that showcases women’s clothing, jewelery and other household items, have said that Afra’s platform has showcased luxury and lifestyle dresses for the women belongs to Asia, Europe, Middle East and other countries, second edition of the luxury and lifestyle Suits and Jewelery exhibition concluded with great success, and more exhibitions will be held in Europe and the Middle East this year.
They expressed these views while talking to the media on the occasion of the exhibition of the second edition. Ms. Niti Gupta said that we have got a great response in the second edition, and all the exhibitors have given good feedback. She said that considering the demand of the customers, the designers have prepared the dresses according to the modern fashion, these dresses are for the summer season and they are worn in weddings, parties and daily life as well.
She told that, the stupendous success of it’s debut outing in September 2022, AFRA a grandiose showcased of luxury and lifestyle at the luxe Ritz Carlton, Dubai.
The second edition promises to take the fashion quotient up a notch, as season two at AFRA brought to Dubai the stellar line up of designers from Serbia Fashion Week, the biggest fashion week in Eastern Europe. With 14 of their best designers, the Serbia Fashion Week has planned a phenomenal presence at AFRA.
The excitement and exclusivity continue to soar, as the brand has roped in acclaimed designer, Raakesh Agarvwal, as their Consulting Creative Director. With styling and design as his lifeblood, he was the only Indian designer to showcase at St. Andrews Charity Fashion show along with Giorgio Armani, amongst other international designers. Right from styling global fashion icons and models, to consulting with international brands like Bergdof Goodman and Neiman Marcus, Raakesh brings invaluable experience to AFRA this edition.
The response that was received at AFRA’s debut was phenomenal. AFRA is the much needed platform for Indian, Pakistani, and Middle Eastern designers and Internnational brands to connect on a common global platform and engage with a multicultural audience. The first outing of AFRA was a bold vision, a cross cultural confluence of luxe design, enhanced aesthetics, and hand picked brands, all thoughtfully curated to appeal to a very discerning audience in Dubai.
The March edition promises to be a game changer, with a host of new and returning brands, a very exciting collaboration with Serbia Fashion Week, AFRA will pave the way for new age luxury and lifestyle”.
The March showcase promises to be a veritable treat for the connoisseurs of luxury, as it sees the return of some of the most iconic names in the fashion industry, including design veterans like Iqbal Hussein, Shamaeel Ansari, Adnan Pardesy, Zainab Zulfiqar, Marium Bengali, Kara Sara, ARK, Ambreen Farukkh, Saphire, Mina Siddiquie, Mitti by Khadija, Kokommo and more, who will be returning to AFRA with their Spring Summer Collections. Other brands to watch out for include fine bespoke jewellery by Fehmida Lakhany from London, elegant couture by Zain Hashmi, Pasha’s, Wardah Saleem, Maison De Lace, timeless pret by Jharna Lakhwani, Less is the new more, eclectic accessories by Minsta, Illustrious, Butterfly effect and Gehna amongst others.
Keeping true to AFRA’s vision, the shopping experience will be seamless as the creative team will style looks from each collection- making it easier for a patron to shop for specific or occasion led ensembles.
With season 2, in addition to welcoming the talent from Serbia Fashion Week, we are curious to see the fresh Spring Summer feel to AFRA for March’23.
In tune with the season, they have a new spectacular venue, an exciting décor theme, and a vibrant new curation for the audiences. This event is truly worth waiting for a true fashionista’s delight, AFRA is where style and luxury leave a lasting imprint.
